via buzzfeed.com
Lego went down a terrible bolt-hole with all the boy-movie-centric crap. Good for biz in the short term but leaves behind 50% of the potential target market.
Our 8 y/o daughter loves Lego, but it’s the normal building blocks she likes so she can make architectural stuff (like the wonderful Ad above), not all that character-driven single-use rubbish.
I’d love to see kits for London Eye, Empire State, Golden Gate, Olympics 2012 etc that would appeal to boys and girls. And, as I said before, a Mindstorms that average families can afford.
As for this pastel cutesie nonsense they are trying to do now for girls, we have enough stupid barbies in the house with the 5 y/o daughter’s obsession, we don’t need any more of that thanks.
I don’t know, it seems to me that Lego have a nice balance of sets at the moment.There are the licenced sets and the city and creator sets.I recently dug out my childhood collection to pass on to my son and there are just as many single use pieces in it as we buy now. Lego space and pirates being prime culprits.A cheap mindstorms would be killer though. Can the android or iphone step into that gap?Alan
I only ever had generic parts so I’m comparing to that
But there is obviously something wrong as they have admitted that usage by girls has plummeted. I mentioned Android recently as a possible Mindstorms-Killer. http://conoroneill.net/opportunity-for-android-open-accessory-app-inAlso, http://conoroneill.net/ioio-for-android-hardware-hackers-delightActually when I think about it, Mindstorms is a Mindstorms-Killer! I’m surprised they are still plugging away at it.